Hutchhouse started with the base of anyone’s corporate image, the logo. We introduced a new typeface and identity which echo’s the dynamic and evolutionary nature of the business.
Developing from the logo we produced the website – which was a challenge. Tonnes of content as you’d expect – with a structure that was far from ‘standard’.
The resulting interface really conveys the content well – embracing the use of Ajax and multiple tabbed information boxes.
The site has a great new layout and clean, effective styling in order to best deliver the company’s content – such as 10 years of project history.
The site runs using White October’s content management system ‘Contented’.
At Hutchhouse we predominantly design websites so it’s only natural that – during the design process – we should want to show these designs online. Like most agencies our clients are dotted around the country so it has proved really useful to upload our creative work to a protected area and have clients access them. It guaranties everyone is looking at the same design wherever they might be located.
When we had some spare time we added some further functionality to the system enabling members of a project to leave comments. This works great for both designer and clients as notes can be added when a creative is uploaded, and the client can then comment against them. Once a comment is submitted all members of the project are notified. This really helps small teams like ours react to client responses without having to always go through the Project Manager saving countless emails flying back-and-forth.
This week we put a Beta version live offering 200 free accounts on a first-come basis. We’re interested in hearing what people think of the system, whether it has some legs or whether it should be thrown out with bath water! Any feedback regarding tweaks, added functionality or obvious floors would be gratefully received!
Please, have an account on us!
The concept behind this short was down to Dave Fletcher who – after seeing the Age Concern campaign – wanted to create a parody involving ‘the lonely geek’ a stereotype we all recognise.
As close allies to White October we stepped up and throwing our ideas into the mix, and putting together this website. The real message behind this campaign? To remember those who really need help at this time of year.
Last time we looked this had been featured on the YouTube homepage and had been viewed over 400,000 times.
We were delighted when The AA asked Hutchhouse to produce a viral website which would calculate that most annoying of statistics – just how much your kids should be paying you to ferry them around.
The questionnaire is simple, enter your mileage to school, college and activities and the parent’s taxi meter will do the rest – calculating just how much you could be earning per annum as a private taxi driver to your kids.
The results would send anyone south of the river after midnight…
The site also incorporates the usual viral tools such as a send to a friend mechanic which displays your results to a friend.
Dave Fletcher – inspired by the ‘Help the Aged: 1 is the loneliest number’ campaign – saw a need for some ‘geek love’ this Christmas and managed to get this great little parody to our screens. Follow the links tobefriendageek.com to find out more. Also, please take time to visit the genuine charities that really need your support at this time of year.
**UPDATE:**
Been checking the Google search results to see what people are saying about the video. A great response thus far. We even got coverage in the Metro today! Links to articles below:
Metro – The Free London Paper
Reddit Geek
Geeks are Sexy
Escapist Magazine