AXA Respect on the Road

AXA Car Insurance launched their new TV advertising at the end of January 2010 with a key theme; Respect on the Road. It centred around the difference between ‘AXA drivers’ and those on the road who show no respect whatsoever for others around them.

The campaign and supporting PR campaign needed online support and an ability to invite the general public to interact with the concept – which is why Hutchhouse was invited to get involved. We were asked to build the supporting website, inline with strict brand guidelines. The result is a site which delivers news stories, engages with the users and invites discussion via commenting, surveys and polls and which delivers the message required.

Viet Grill

We leapt at the chance on working on the new Viet Grill Restaurant website; and not just because of the great food that we might need to consume in the pursuit of the project requirements. The restaurant was in bad need of a new site which was in keeping with the new French Provincial decor and which was functionally flexible, content driven, interactive and easy to update.

The resulting site has all these assets, it is on-brand, content managed and contains a number of interactive elements such as star ratings, user comments and a reservation form. The homepage also neatly tries to detect your Geo Location using  a mixture of the Google Maps API and database driven IP checks.

The site is easily accessible on most mobiles – again fulfilling the brief.