Shop by colour

Along with our good friends at White October and Nonsense we have given ourselves 24 hours to conceive, design, build and promote a new web based start-up company. It’s currently 03:16am and the office is mostly quiet apart from the odd murmor from the development team and the tip tap of keys.

The project situation is pretty healthy. We have a name. Dr.Hue. We have a business idea (shopping by colour) and we have a brand. We even have a holding page Drhue.com. The main site is being templated, whilst the templates are being finished off and there’s a whole host of image manipulation trickery going on in development. In the background, accross the room, the marketing boys set about promoting the site and pulling together a campaign.

And of course… you can currently see it all unfold: 24hour-startup.com