Yesterday, we gave a presentation to visitors in the Digital Marketing ‘POD’ at the Business in Oxford 2015 conference. The talk focussed on Near Field Communication and touched on ways NFC can be used during events to capture useful data on your audience.
On the 21st of April, Google changed it’s Algorithm in one of the most significant updates for years. For the first time the Google Search Algorithm will rank sites with a better User Experience on mobile devices over those without.
Yep, you heard correctly. The massively popular creative networking group has branched out to Oxfordshire! We rejoice as we join the creative ranks alongside London, New York, Birmingham, Beijing, Brighton, Edinburgh, Auckland, Stockholm and Leeds.
It has long been acknowledged that, in business, you can’t have enough market research or analytical data, be it financial, sales or consumer based. However the need to apply this principle to the UX process, for the majority of website or web application owners is a nice to have. We’d like to challenge that premise and establish that UX Research should be top priority for product owners.
If you are designing a new feature, re-designing a page layout, optimising your interface language or building a completely new product, then you should have it A/B tested. If you haven’t then you aren’t understanding your users.
We’ve been working with Marketo as a result of the demand to use it from our customers and we’ve found it to be a very powerful tool if used properly. It harvests User data, forms sales pipelines and personalises the User Experience of your site or application.
Most of the integration with your site will be to do with tracking web analytics and gathering data. The web analytics are simple to install, so if your a WordPress site owner a plugin is a good option, however the overall integration of forms is left a little to be desired. In fact our clients and the team at Hutchhouse couldn’t find what we needed.
No, not the delicious treat, we’re talking about the simplified mini computer that’s roughly the size of a credit card. The Pi – developed in the UK – has been a great success and over 2.5 million units have been shipped (as of February 2014). Now we’ve got one and we want to do something fun with it.