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Journal

Some witterings from the team at Hutchhouse...

UX design tactics to influence your users


UX design tactics to influence your users

We’ve recently been refreshing some of the core conventions we use in the UX design process and, having reflected, we have re-established our common thinking about UX design and user behaviour.

How UX research informs UX design


How UX research informs UX design

It has long been acknowledged that, in business, you can’t have enough market research or analytical data, be it financial, sales or consumer based. However the need to apply this principle to the UX process, for the majority of website or web application owners is a nice to have. We’d like to challenge that premise and establish that UX Research should be top priority for product owners.

Use any IDE you like…


Use any IDE you like…

A/B testing and it’s importance in UX design


A/B testing and it’s importance in UX design

If you are designing a new feature, re-designing a page layout, optimising your interface language or building a completely new product, then you should have it A/B tested. If you haven’t then you aren’t understanding your users.

WordPress Marketo Forms and Tracking – A New Plugin from Hutchhouse


WordPress Marketo Forms and Tracking – A New Plugin from Hutchhouse

We’ve been working with Marketo as a result of the demand to use it from our customers and we’ve found it to be a very powerful tool if used properly. It harvests User data, forms sales pipelines and personalises the User Experience of your site or application.

Most of the integration with your site will be to do with tracking web analytics and gathering data. The web analytics are simple to install, so if your a WordPress site owner a plugin is a good option, however the overall integration of forms is left a little to be desired. In fact our clients and the team at Hutchhouse couldn’t find what we needed.

Raspberry Pi Ideas


Raspberry Pi Ideas

No, not the delicious treat, we’re talking about the simplified mini computer that’s roughly the size of a credit card. The Pi – developed in the UK – has been a great success and over 2.5 million units have been shipped (as of February 2014). Now we’ve got one and we want to do something fun with it.

Why we switched to Sublime Text


Why we switched to Sublime Text

At Hutchhouse we have been using an IDE (Integrated Development Environment) called Eclipse. It is a solid application and has performed well for us. However, a few of the developers in the office were keen to try an alternative text editor – Sublime Text. Having road tested the application we have made the switch. Read-on to find out why.

Google Webmaster Tools – More than just a health check


Google Webmaster Tools – More than just a health check

Webmaster Tools provide a top level view of your site and it’s health according to Google. But more than that, it also provides useful SEO tools and utilities such as the ability to submit XML sitemaps and identify how Google crawls, indexes and views pages on your site.

We’re looking to hire a front-end web developer


We’re looking to hire a front-end web developer

If you’re a talented, enthusiastic front-end web developer looking to join an ambitious digital agency then we want to hear from you.

We’re looking to hire a back-end web developer


We’re looking to hire a back-end web developer

If you’re a talented, enthusiastic back-end web developer looking to join an ambitious digital agency then we want to hear from you.