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Journal - By John Stiles

Some witterings from the team at Hutchhouse...

UX design tactics to influence your users


UX design tactics to influence your users

We’ve recently been refreshing some of the core conventions we use in the UX design process and, having reflected, we have re-established our common thinking about UX design and user behaviour.

How UX research informs UX design


How UX research informs UX design

It has long been acknowledged that, in business, you can’t have enough market research or analytical data, be it financial, sales or consumer based. However the need to apply this principle to the UX process, for the majority of website or web application owners is a nice to have. We’d like to challenge that premise and establish that UX Research should be top priority for product owners.

Use any IDE you like…


Use any IDE you like…

A/B testing and it’s importance in UX design


A/B testing and it’s importance in UX design

If you are designing a new feature, re-designing a page layout, optimising your interface language or building a completely new product, then you should have it A/B tested. If you haven’t then you aren’t understanding your users.

WordPress Marketo Forms and Tracking – A New Plugin from Hutchhouse


WordPress Marketo Forms and Tracking – A New Plugin from Hutchhouse

We’ve been working with Marketo as a result of the demand to use it from our customers and we’ve found it to be a very powerful tool if used properly. It harvests User data, forms sales pipelines and personalises the User Experience of your site or application.

Most of the integration with your site will be to do with tracking web analytics and gathering data. The web analytics are simple to install, so if your a WordPress site owner a plugin is a good option, however the overall integration of forms is left a little to be desired. In fact our clients and the team at Hutchhouse couldn’t find what we needed.

Google Webmaster Tools – More than just a health check


Google Webmaster Tools – More than just a health check

Webmaster Tools provide a top level view of your site and it’s health according to Google. But more than that, it also provides useful SEO tools and utilities such as the ability to submit XML sitemaps and identify how Google crawls, indexes and views pages on your site.

Social Media marketing and PR talk at the University College Birmingham


Social Media marketing and PR talk at the University College Birmingham

Back in June Hutchhouse was invited talk at University College Birmingham. Having stumbled across our company, Lecturer and Year Manager Jo Bates called to ask if anyone at @hutchhouse would be interested in helping out with one of the workshops taking place in November by giving an hour-long presentation.

Responsive web design webinar notes


Responsive web design webinar notes

Thanks to all those that attended the responsive web design webinar on Tuesday the 28th of August 2012. It was great to share our understanding and experience of responsive design, thanks for your questions and feedback. We’ll be incorporating some of them in an updated seminar.

Free responsive web design webinar


Free responsive web design webinar

Free Webinar: Responsive Web Design

Are you losing potential from your website because some visitors are turned away by a user experience that does not suit their mobile or tablet device? This is a question that every website owner should be asking themselves.

WordPress Gurus Oxford & London – LinkedIn Group and Meetup


WordPress Gurus Oxford & London – LinkedIn Group and Meetup

We felt that it was about time that we kicked off a couple of WordPress groups on LinkedIn so that we can create a place to discuss and share ideas about (our beloved) WordPress.