Journal - Tagged ‘ E-Commerce ’

Some witterings from the team at Hutchhouse...

Writing hierarchical web content with clear objectives

Writing hierarchical web content with clear objectives

A website’s user interface ultimately needs to fulfil a purpose. Often it can have a single goal such as creating an enquiry or can often need to perform a selection of useful functions like searching, booking and purchasing. However big or small your requirement might be, well structured user interface design and a considered website content strategy will always come into play.

All too often we see websites that perform lots of tasks adequately, but rarely fulfil the objectives of a) the site user and b) the website owner.


e-CommerceOnline sales in the UK have soared since the 90’s when the online shopping experience began to provide an alternative to traditional sales channels. If you sell a product or provide a subscription service then online sales could be as profitable as your offline presence.

In the UK over 40% of people buy at least one product online a week with an average spend of over £70 per item. The total UK online retail spend is predicted to be around £60 billion in 2010 with a 100% increase predicted in the next decade. It’s not a market which can be ignored and it’s a market which can be entered gradually in order to maximise your rate of investment.

We provide fully content managed e-Commerce facilities which include:

  • Shopping baskets
  • Checkout (via any payment gateway)
  • User account management
  • Full integration into your content management system
  • Cross or up selling
  • Discount structures including coupon codes
  • Customisable postage and packaging

We want the experience of shopping online to be easy and accessible for your users so we take great care when planning your shopping process to ensure you maintain and increase your sales traffic and sales conversions.

Online shop applications

Online shops have been widely developed so there is usually an application out there that does what you need it to – especially if your e-Commerce project is a shop. There are a number of very good options when it comes to developing your shop online and we support the majority of them. A few favourites are MagentoShopp and WooCommerce.

Bespoke e-Commerce development

Sometimes an off the shelf 3rd party application doesn’t cut it or needs to be extended. We have lots of experience of building our own e-Commerce applications, from shopping carts to subscription services, and can tailor a solution for your project.

We are confident that we can deliver or improve on your new or current e-Commerce site or application. Get in touch and let’s start the conversation.