On the 21st of April, Google changed it’s Algorithm in one of the most significant updates for years. For the first time the Google Search Algorithm will rank sites with a better User Experience on mobile devices over those without.
Webmaster Tools provide a top level view of your site and it’s health according to Google. But more than that, it also provides useful SEO tools and utilities such as the ability to submit XML sitemaps and identify how Google crawls, indexes and views pages on your site.
SEO (Search engine optimisation) is important because every second your website is not indexed by Google, you are missing out. Find out how Google is changing the way it indexes websites and how to take advantage of these changes in five easy steps.
A website’s user interface ultimately needs to fulfil a purpose. Often it can have a single goal such as creating an enquiry or can often need to perform a selection of useful functions like searching, booking and purchasing. However big or small your requirement might be, well structured user interface design and a considered website content strategy will always come into play.
All too often we see websites that perform lots of tasks adequately, but rarely fulfil the objectives of a) the site user and b) the website owner.