We’ve been working with Marketo as a result of the demand to use it from our customers and we’ve found it to be a very powerful tool if used properly. It harvests User data, forms sales pipelines and personalises the User Experience of your site or application.
Most of the integration with your site will be to do with tracking web analytics and gathering data. The web analytics are simple to install, so if your a WordPress site owner a plugin is a good option, however the overall integration of forms is left a little to be desired. In fact our clients and the team at Hutchhouse couldn’t find what we needed.