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Journal - Tagged ‘ User Interface Design (UI) ’

Some witterings from the team at Hutchhouse...

Responsive Web Design


Responsive Web DesignCatering for users on mobile and tablet devices, as well as desktop computers has always been a headache in terms of design. With the advent of HTML5 and CSS3 and the almost full adoption of these by mobile and tablet browsers the headache is replaced by a sensible, creative approach. Responsive web design.

What is responsive web design?

Responsive design is a concept which is ‘device agnostic’. The idea is that websites are optimised to be viewed in different ways on different sizes of screen, not on specific devices. If you look at our website on a smartphone, be it an iPhone, HTC or whichever brand, then it appears differently to that of the desktop version. It has been designed and laid out differently to work for users on smartphone screen resolutions. The same applies for tablets, be they Kindles, iPads, Galaxys, whatever.

What are the benefits of responsive design?

There are several benefits which provide better user experiences for the site user and the site owner alike.

The website user will benefit from responsive design because:

  • The website content is consumable on any device
  • Website functionality is not impaired because it is being used on a specific device
  • Redundant or superfluous content can be removed from the user interface
  • There is a consistent user experience across devices

The website owner will benefit because:

  • In general there is no need for a separate mobile site
  • The website has one domain and no mobile.domain.com
  • There is no duplicate content to deal with in terms of content management or search engines
  • Uses the latest standard compliant code
  • Easily tailored for low bandwidth mobile use
  • One codebase, easy updates and extension
  • Consistent design/brand experience

To find out more about our responsive design services please contact us

Responsive web design webinar notes


Responsive web design webinar notes

Thanks to all those that attended the responsive web design webinar on Tuesday the 28th of August 2012. It was great to share our understanding and experience of responsive design, thanks for your questions and feedback. We’ll be incorporating some of them in an updated seminar.

How to create effective call-to-action buttons


How to create effective call-to-action buttons

Have you ever tried to convert visitors to customers on your website? If so, you’ll know how difficult it is. So what do you do? This post will tell you what you need to know to improve your call-to-action buttons on your website. 

Free responsive web design webinar


Free responsive web design webinar

Free Webinar: Responsive Web Design

Are you losing potential from your website because some visitors are turned away by a user experience that does not suit their mobile or tablet device? This is a question that every website owner should be asking themselves.

Are you catering for the needs of your mobile users?


Are you losing potential from your website because some visitors are turned away by a user experience that does not suit the mobile web? This is a question that nearly every website owner should be asking themselves since a study conducted by Google and Ipsos found that as many as 79% of top advertisers do not have mobile optimised landing pages.  By not being one of those people your site will be in the top 21% amongst mobile users and the rewards are huge as we will discuss.

Maximising website impact through ‘value centred design’


Maximising website impact through ‘value centred design’

The success of a website comes from its ability to engage with its viewers. Here we discuss the ways that you can make your website more successful for your business.

Writing hierarchical web content with clear objectives


Writing hierarchical web content with clear objectives

A website’s user interface ultimately needs to fulfil a purpose. Often it can have a single goal such as creating an enquiry or can often need to perform a selection of useful functions like searching, booking and purchasing. However big or small your requirement might be, well structured user interface design and a considered website content strategy will always come into play.

All too often we see websites that perform lots of tasks adequately, but rarely fulfil the objectives of a) the site user and b) the website owner.

Why should you develop a website and a mobile site?


Why should you develop a website and a mobile site?

With the emergence of mobile web in recent years, having a mobile site for your business or charity is becoming more important than ever. Here’s a couple of reasons why…

Web font rendering techniques


Web font rendering techniques

Having been limited to using the ‘web safe’ font set (Arial, Verdana, Courier, Georgia and Times New Roman) since the dawn of time, it’s been refreshing to see the emergence of several font rendering techniques over the past few years. Here’s a summary of the three most popular solutions.

Creative Direction


Creative DirectionBehind every successful piece of work is a really good idea. Whether it’s a clever marketing message or a witty viral, that initial idea needs to work if your campaign is going to really fly. We have fantastic experience of what works and what’s possible and a very creative team so we’re able to offer the guidance and the creative direction you need get your message across creatively right form the start.

Creative Direction & Process

Virtually every stage of a project requires some level of artistic direction and it’s crucial if you want to get the tone, philosophy and message right. It’s all too easy to get lost in the details so the creative team will insure that your objectives are always being met.

Quality Control

Keeping a keen eye on every stage of a project ensures the integrity of the idea is maintained throughout. Artworkers, copywriters, illustrators and photographers will often be used so it’s important that the creative lead can retain a consistent overview of the core ideas, whilst always making sure the finer details are being looked after too.