Writing hierarchical web content with clear objectives
A website’s user interface ultimately needs to fulfil a purpose. Often it can have a single goal such as creating an enquiry or can often need to perform a selection of useful functions like searching, booking and purchasing. However big or small your requirement might be, well structured user interface design and a considered website content strategy will always come into play.
All too often we see websites that perform lots of tasks adequately, but rarely fulfil the objectives of a) the site user and b) the website owner.
