Having an aesthetically pleasing website for your company is most definitely a satisfying feeling. However, a lot of websites suffer once you access the CMS (Content Management System) and realise that you need a degree in rocket science to use it. Frustrating in most cases, infuriating in others, your content management system is off putting and tiresome to use.
At Hutchhouse we believe the site administrator should have the ability to manage all of the content on all of the pages without the risk of breaking the site. This is a difficult balancing act between allowing clients the level of control they desire whilst delivering a site with a framework that can cope with most eventualities.
If you believe your site carries a lot of value at the front end and all you lack is the ability to manage the content via a good reliable backend CMS system – Hutchhouse can reverse engineer any website and provide you with a usable, intuitive system that will control the content on your site. We believe in giving clients the ability to make updates and additions as often as it’s required without compromising design or functionality.
A website’s user interface ultimately needs to fulfil a purpose. Often it can have a single goal such as creating an enquiry or can often need to perform a selection of useful functions like searching, booking and purchasing. However big or small your requirement might be, well structured user interface design and a considered website content strategy will always come into play.
All too often we see websites that perform lots of tasks adequately, but rarely fulfil the objectives of a) the site user and b) the website owner.
With the emergence of mobile web in recent years, having a mobile site for your business or charity is becoming more important than ever. Here’s a couple of reasons why…
“There are currently 14 million mobile internet users in the UK. This figure is expected to rise to 17 million by 2012 and 19 million by 2013.”
“It’s estimated that by 2015 more people will be browsing the web via a mobile device than a desktop PC”
Source: Morgan Stanley
Giving our clients the ability to manage the content on their website is something we take very seriously and we always go above and beyond to allow them to control as much content as possible. This leads to very happy users, expansive dynamic sites and less involvement from ourselves once the client takes the reigns.
As they say… “With great power comes great responsibility” and when careful thought isn’t given to the creation of content on a site very bad things can happen.
Images seem to be one of the biggest stumbling blocks for clients, contributing to some pretty horrific results when it comes to size, ratio, placement, positioning and cropping. Each of these elements needs careful consideration.
The majority of CMS systems will give you positioning options such as ‘align left’ or ‘align right’, these options add classes to the image container that, when applied, will add styling. Here’s two examples, the first an image with ‘align left’ applied and the second, ‘none’.
This image has a stroke, separating the image from the content. There are margins to the right and bottom to give the image breathing space and the paragraph wraps nicely around the image.
This image has no alignment and therefore no styling. This results in a block element that spans the width of the container forcing the copy below the image with no breathing room.
Scaling of images can also be a problem. All too often we’ve seen images taken from Google that have small dimensions, they are then scaled up and the results can be horrendous. We recommend using stock image sites for professional full size images that can be scaled down without losing any quality. Stock Xchng is a free stock imagery site but has a limited catalogue, for a more complete solution we recommend iStock.
As a side note on this issue, the composition and quality of images is important too. You might have the most fantastic design and awesome CMS but neither will magically improve a poorly taken or badly composed image and make it look great on your site. Poor quality images simply cheapen the investment you’ve made in a new websites, its technology and its design. All for the sake of the price of a stock image.
Pasting-in copy from Word Processing software can be a real problem when creating content. Most commonly, when copy is pasted into a WYSIWYG editor via a Word Processor (Microsoft Word for example) the WYSIWYG will honor the styling that was attributed to it in the original Word Processing software. This is one that will really agitate the designers out there.
For example, if your sites stylesheet dictates that the primary body font should be Arial and you paste in copy from Word that is more than likely the native “Times New Roman” then the WYSIWYG in certain circumstances may honour that and add inline styles to override the CSS styles. Line-height, font-size and font-colour will all be honoured in the WYSIWYG if pasting directly from word processing software.
So how do we prevent this? There are a few methods that ensure that no legacy styles are carried into the WYSIWYG. Firstly, in WordPress for example, there is a small icon (shown below) that is specifically used for pasting in text from a Word document. This opens a modal window that allows you to paste in content from Word without bringing any pre-formatted styles with it. This method is certainly an option but is not always foolproof.
Use this button to paste from word stripping the text of any styling.
The best way to prevent this problem is to either write your content directly in to the WYSIWYG. Obviously this can only be achieved if you’re online so the best solution for when you’re offline is to ensure your Word Processor is in a “Plain Text” mode. This means that no formatting will be applied and you can paste the content into your WYSIWYG without a care in the world.
A well designed site will always have a well thought out stylesheet, that’s why we encourage our clients not to use some of the WYSIWYG styling functions such as font size and font colour, allowing the stylesheet to dictate the look and feel of the site.
Structured content for web please!
Often you’ll load a web page and… wallop!, you’re presented with a full page of paragraph text and no indication what it’s about other than a rather vague title…
Remember that your visitor’s time is precious so make finding the info they require easy. Their time is also fickle and it’s guaranteed that if it’s easier to find somewhere else then that’s where they’ll go. Your website isn’t a book in their hand, they don’t have time to invest in reading everything you have to say – so be helpful and provide content indicators by using sub headings. Try to divide the content into small chunks and make sure you provide simple headings for each section. A page with dozens of paragraphs of text with no sub headings is off-putting to say the least – a page neatly arranged with sub headings appropriately placed means the user can scan and read what’s relevant to the User.
Clients will often take every opportunity to link to other websites on the understanding this is what gives them a google search ranking. This is actually counter-intuitive to your goals (presuming your goals are keep your users on your site) and can have a detrimental effect on your returning visitors. We fully understand the SEO benefits of link building and we are also aware that there are often situations when linking to an external site is warranted. However, that said, it should be a tactical approach.
We always recommend wording links to external sites carefully and if the subject can be talked about on your site as a pre-amble to linking to an external site then this is the way to do it. A page on your site which summarises and puts into context the subject matter is of much more use to your visitors than simply sending them to another site.
This is not something we justify just to keep visitors on your website. Much of the time your visitors don’t expect to be taken to a new site in the first place – so let’s not confuse them.
When it comes to managing your site’s content, the worst results show themselves when the process is rushed and not thoroughly planned. Starting with good relevant content is a must, ensuring that the formatting is correct at all times by using the preview function in your CMS. By all means embellish the site with imagery, but think about the use of the image, how it sits with the content and whether it adds value. Above all remember that your site is for your visitors, so make it easy for them to navigate around, find what they want to read, and then they will actually read it.