A Portrait of Middle Britain

Designed to run in conjunction with the publication of the Acacia Avenue Census The AA required a website to showcase the stories of the lives, jobs, families and opinions held by the residents of Acacia Avenues all over the UK. Commissioned by The AA the site is content managed, featuring a messageboard and family profiles.

The design was key to the success of the site, really delivering the flavour of the campaign with its interchangeable styles (including flock wallpapers).

The campaign won the 2007 Sabre Award for Best Financial Services Campaign and was highly commended for the PR Week Best Consumer Campaign.

www.theaa-acaciaavenue.co.uk