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Project: AXA Respect on the Road

AXA Car Insurance launched their new TV advertising at the end of January 2010 with a key theme; Respect on the Road. It centred around the difference between ‘AXA drivers’ and those on the road who show no respect whatsoever for others around them.

The campaign and supporting PR campaign needed online support and an ability to invite the general public to interact with the concept – which is why Hutchhouse was invited to get involved. We were asked to build the supporting website, inline with strict brand guidelines. The result is a site which delivers news stories, engages with the users and invites discussion via commenting, surveys and polls and which delivers the message required.

www.axarespectontheroad.com

AXA - Respect on the road
AXA - Respect on the road (Unused Design)

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