Project: befriendageek.com
Hutchhouse and White October team up to create this festive viral that’s sure to pluck at your heart strings.
The concept behind this short was down to Dave Fletcher who – after seeing the Age Concern campaign – wanted to create a parody involving ‘the lonely geek’ a stereotype we all recognise.
As close allies to White October we stepped up and throwing our ideas into the mix, and putting together this website. The real message behind this campaign? To remember those who really need help at this time of year.
Last time we looked this had been featured on the YouTube homepage and had been viewed over 400,000 times.
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