Project: Dominic Crinson

Leading tile designer Dominic Crinson approached us to design and develop his new website, taking his portfolio of stunning ceramic wall and floor tile designs to the masses via a full featured online shop.

The brief was to design a website that reflected Dominic’s work letting his unique style shine onscreen. The majority of the site uses a simple theme, which allow the tiles (and wallpaper – let’s not forget that) to really come through. On pages such as the homepage where the artwork was not going to be so obvious we continued to allow Dominic’s work shine through using full screen background imagery which the site visitor could manipulate by flicking through various examples of Dominic’s completed work.

Showing off the product

The aim was to give the site visitor an all-round feel for the tiles and wallpapers on sale. We devised a product page which would allow the products to be shown off in either a single view, an installation view (showing the product in a  variety of settings) or in using the dimensions specified by the user. The latter also calculates the number of tiles or meter-age of wallpaper required to fill the area that the user has requested and ultimately adds the products to the site’s shopping basket to create the order.

crinson.com