Project: Mr Tuuut
We were approached by Muzicall to launch their new marketing campaign around their ringback tone concept. The idea was simple – describe to the audience what ringback tones are by telling the story of Mister Tuuut.
The site concept was devised to illustrate the change in Mister Tuuut as he goes from a standard ‘tuuut tuuut’ provider to a funky ringback tone maestro! The site has a light switch which functions as a theme changer switching Mr Tuuut’s life from the dull and boring to the exciting and vibrant lifestyle he now leads.
The interface gives the user the option to play the main video, and also offers additional clips from Mister Tuuut’s life changing transformation. A competition is available as well as additional information about the campaign. The entire interface uses ajax extensively giving the user plenty to do with their fingertips.
The site is available in 4 languages and the video campaign itself was set up on both Vimeo and YouTube.
www.mister-tuuut.com
