Parents Taxi Meter

We were delighted when The AA asked Hutchhouse to produce a viral website which would calculate that most annoying of statistics – just how much your kids should be paying you to ferry them around.

The questionnaire is simple, enter your mileage to school, college and activities  and the parent’s taxi meter will do the rest – calculating just how much you could be earning per annum as a private taxi driver to your kids.

The results would send anyone south of the river after midnight…

The site also incorporates the usual viral tools such as a send to a friend mechanic which displays your results to a friend.

Visit the parent’s taxi meter